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About EFL

Seeing Value Around the World — A Swiss-Based Magazine

Our Story

Eat Well · Feel Well · Live Well (EFL) began as a wellness blog about everyday food and self-care.

Through her work in digital marketing for the food sector and her hands-on experience in food service, EFL founder Limi Bolomier came to see how what we eat, how we feel and the places where we spend our time all shape our quality of life. The aroma and flavour of a dish, the light and sound in a room, the texture of something we touch all contribute to how we experience a moment.

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That perspective broadened EFL’s focus from food and self-care to the places we spend time in, the cultures we encounter and the things people make. In June 2026, EFL became an independent online magazine based in Switzerland. Today, it covers food, travel, hospitality, beauty, self-care and the craft behind brands, publishing in English and Japanese.

Our Philosophy

Eating well, feeling at ease and living in a way that feels true to ourselves. That is the idea behind our name, Eat Well · Feel Well · Live Well.

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Through our reporting on hotels, restaurants and brands, EFL examines the thinking behind the experiences they offer and the things they make.

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We look at the intent behind a chef’s dish, how a hotel’s approach to hospitality has evolved, and what a brand has held on to through years of change. By tracing that history and speaking with the people behind the work, we show how a dish, a service or a product came to take the form it has today.

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We draw on what we learn through reporting and interviews to show readers how the values a place or brand has upheld over time are reflected in its work today. That is the approach that guides our editorial work at EFL.

Our Vision

From our base in Switzerland, EFL will deepen its coverage of hospitality, with a focus on hotels and restaurants. Through reporting from Japan and around the world, we will show how local culture and the ideas of the people who welcome guests shape the experience of dining and staying there. We will continue to publish this work in English and Japanese.

We want to give readers the context to choose where to stay, where to share a meal, and which flavours or customs they might bring home. Our aim is to publish stories that help readers make those choices and remain worth returning to long after publication.

Publication Details

Publication
Eat Well · Feel Well · Live Well

Publisher & Operator
J-Biz GmbH

Founder & Editor
Limi Bolomier

Location
Steinhausen, Switzerland

Languages
English and Japanese

ISSN
3043-2332

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