AUSZUG 2026 & Best Hotels in Zug
From November 20 to 22, 2026, the design exhibition and market AUSZUG 2026 will take place at Chollerhalle in Zug.
AUSZUG is a design platform that has been active in Zug since 2009. In 2026, 27 exhibitors with connections to Zug and the surrounding region will present their work across a wide range of categories, including fashion, jewellery, accessories, ceramics, furniture, paper goods, photography, graphic design and food.
One of the defining features of AUSZUG is the opportunity to meet the people behind the products. Visitors can discover original work, speak directly with designers and makers, and purchase pieces from the creators themselves.
AUSZUG is organised by Verein AUSZUG, chaired by textile designer Caroline Flueler. Exhibitors are selected through a curated process, with a focus on quality, originality and independent design.
Over three days, AUSZUG offers a closer look at the creative scene in and around Zug, bringing together local design, craftsmanship and contemporary ideas in one place.
Event Information
AUSZUG 2026
Date: November 20–22, 2026
Venue: Chollerhalle, Chamerstrasse 177, 6300 Zug
Friday, November 20: 3:00 pm–8:00 pm
Saturday, November 21: 10:00 am–7:00 pm
Sunday, November 22: 10:00 am–5:00 pm
Admission: Free
Admission: Free
Official website:https://www.japanfoodfest.ch
Image credit: Japan Food Fest
Stay in Zug｜Hotels to Enjoy Alongside the Event
City-Hotel Ochsen Zug
For those who want to experience a truly Zug-style stay, City-Hotel Ochsen Zug is one of the first hotels to consider. Located at Kolinplatz 11, it sits in the heart of Zug’s Old Town, with easy access to the lakeside and the Landsgemeindeplatz area. It is an ideal choice for visitors who would like to enjoy a walk through the Old Town before or after the event.
The hotel has a long history and is introduced on its official website as a building dating back to 1543, long cherished as part of Zug’s historic Old Town.
Staying in a historic building while enjoying Zug’s charming streets, lakeside atmosphere, and the lively event area within walking distance is part of its appeal. It is especially recommended for first-time visitors to Zug, those who prefer a calm and refined stay, and anyone who wants to experience not only the event itself but also the atmosphere of the Old Town.
Official Website：https://www.ochsen-zug.ch/
Zug as a Travel Base｜Zurich and Lucerne Within Easy Reach by Train
Zug is not only a beautiful lakeside town with a charming Old Town. It is also an exceptionally convenient base for exploring Switzerland by train.
From Zug station, there are direct train connections to both Zurich and Lucerne, making it easy to add a short trip before or after the event. Zurich Main Station can be reached in around 30 minutes, while Lucerne is also about 30 minutes away by train, depending on the connection.
This makes Zug a very practical place to stay: enjoy the lakeside, the Old Town, and Fest der Nationen in Zug, then take a short train ride to Lucerne for lake and mountain views, or to Zurich for shopping, museums, and city walks.
Before travelling, it is best to check the latest timetable and fares on the SBB official website or through the SBB Mobile app, as train times and ticket prices may vary depending on the date and connection.
For visitors with a fixed travel time, a Supersaver Ticket may be a good option. These discounted tickets are tied to a specific train and route, so they are best for travelers whose plans are already decided.
If you plan to visit several places in one day, a Saver Day Pass may also be worth considering. It can be a convenient option for travelers who want to combine Zug with Zurich, Lucerne, or other destinations on the same day.
For visitors staying in Switzerland for several days, the Swiss Half Fare Card can also be useful. It allows travelers to buy many train, bus, and boat tickets at reduced fares, making it a practical choice for a longer stay.
With Zurich and Lucerne both within easy reach, Zug is more than just the location of the event. It is a calm and beautiful base for discovering more of Switzerland.
About Author
Limi BOLOMIER
Based in Switzerland, I am the representative of J-Biz GmbH, working in website development, SEO, content strategy, and brand communication. Through Eat Well · Feel Well · Live Well, I share recipes and lifestyle inspiration that nurture beauty and well-being from within, inspired by my certification as a Bihada-shoku Meister and my studies in aromatherapy and herbalism.
